SEO – What is it and why do you need it?

In this digital era, where everyone is putting effort into their digital marketing, it is crucial to keep up and not be left behind. If you want to stay ahead of the game and your competitors, you should invest in evolving your digital techniques and tools. SEO is one of the most important components in digital marketing and if you still haven’t taken it into consideration, it’s about time.


What is SEO?

SEO is short for Search engine optimization. It is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. Simply put: a successful SEO is one of the reasons why your website ranks high when people search for your kind of services or products.
Let’s be honest: how many scroll to the bottom of the page and click the “next” link when googling something? Not many. A sample of over 8 million clicks shows that over 94 % of users clicked on first page results, and only 6 % click to the second page and select a result displayed there. This shows the importance of a well-executed SEO strategy. If search engines can’t find your services, you miss out on incredible opportunities to drive traffic to your site.



Why should you use SEO in digital marketing?

• An effective SEO strategy keeps you ahead of your competitors and improves the search engine ranking of your website
• SEO is necessary for driving more user traffic to your website
• With SEO you can attract visitors who are genuinely interested in products that you offer
• SEO helps in collection of more ROI
• Great search engine ranking leads to more visitors, which leads to more conversions


Search engine algorithms change frequently, and SEO tactics evolve in response to those changes, but with the right mindset and constant work, SEO will definitely bring results.

Our digital marketing teams at Loyaltic can help you get started with your SEO. We dig deep into your website and optimize it so that your customers can find you more easily. Get in touch if you want to hear more.