Case Chaqwa

"We are happy to cooperate with Loyaltic and we value especially their ability to understand and prioritize our business goals. Also, they work proactively with solutions to achieve these goals."

Christoffer Levak - Marketing and Business Development Manager, Coca-Cola Enterprises

Background

The Coca-Cola owned coffee brand Chaqwa wanted to get more conversions in the form of leads from their website in Sweden, so Loyaltic was tasked to redesign the site and to re-build it according to modern standards. Moreover the task included to implement search engine optimization and advertising to achieve relevant traffic to the renewed website. In addition to increasing leads, the target was also to establish a website that presents Chaqwa as the premium coffee solution it is. 

Solution

How did we acquire more traffic and leads to the website? First, we analyzed the existing site and based on the findings we created a comprehensive marketing strategy and improved the layout and the navigation. Then we created and optimized the content. We built website traffic both organically as well as with adwords. The ongoing work includes conversion optimization to constantly develop a higher stream of leads.

Results

While the work is still going on and optimization and tracking is happening on a weekly basis, so far the client has been very satisfied and the initial goals have been achieved. The website is getting more traffic and the advertisement and search engine optimization is working successfully. The website is converting more leads for the client’s sales team. 


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